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Dianne Tuff founded UpFront in 1985. Her husband Murdoch Johnson joined the firm as a partner in 2001 after working with UpFront as a subcontractor for several years.
We work predominantly with organizations in Minnesota. We currently serve many non-profit organizations—including health care, education and government—but have also worked with numerous businesses.
UpFront helps organizations plan for change and growth through:
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Strategic planning
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Visioning, including large group visioning processes and Appreciative Inquiry
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Team and workgroup development
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Organization assessment and evaluation
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Stakeholder research
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Program evaluation
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Committed to positive change efforts, UpFront’s methods and resources help organizations identify current strengths, plan positive interventions, and envision future success. We believe that positive change is most likely when all organization stakeholders have current information, develop a common vision, and learn skills to work together effectively.
UpFront is a member of the Minnesota Organization Development Network, the American Evaluation Association and the St. Cloud Area Chamber of Commerce.
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Why “UpFront”?
We believe that in order to change, attention needs to be given to the past and the present. An organization that doesn’t understand its history or doesn’t have a clear picture of the current situation cannot plan effectively for the future. Hence, “UpFront,” an organization committed to helping the client do the up-front work that drives effective planning and change.
Why the Pine Tree?
The UpFront logo is a graphic representation of the UpFront philosophy: rooted in the past, grounded in the present, and growing into the future.
The tree is also a symbol of UpFront’s values of social responsibility and a balance between personal and professional activities.
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